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Welcome to The Bloom: Why This Blog Exists: Hint, Joy!

  • India Pierce
  • Jul 3
  • 3 min read

Welcome, we’re so glad that you’re here! 


This blog was created because we believe in the power of joy. Not just the joy you feel on vacation, or during weekend brunch, or when you finally check off everything on your to-do list. 


We mean the kind of joy that grounds you. 


The kind that grows slowly and deliberately, through intention.


The kind that guides your decisions. 


The kind that whispers, “how we do things matters,” in a world that often says, “get through it as quickly as possible.”


That understanding of joy is what guides our work at The Joy Collaborative. It's also what inspired this blog. We’ve been taught that joy is a reward you get after long hard work. That you have to earn joy. But here, we believe joy is the foundation. We believe we all deserve joy in every part of your life, including your work!


Joy is the strategy. It’s the reason we plant. The reason we nurture. And The Bloom? The Bloom is the result of all that effort and care. Where a visible, vibrant, and joyful life, inside and outside of work, takes root.


A joyful and sunny flower field

Why This Blog?

We started this blog because well, we love talking about joy. But also because work doesn’t have to be a place where joy goes to die.


We’re dreaming of a world where burnout, hustle culture, toxic workplaces, are no longer the norm. No more cultures that confuse loyalty with self-abandonment. Instead rest, imagination, and collective care are seen as powerful tools. Ones that help us do business and life differently.


This blog was created to challenge the stories we’ve inherited about work. Here we'll offer new ones: stories rooted in freedom, sustainability, and of course, joy.


In The Bloom, you’ll find joy and...

  • Reflections on workplace culture, leadership, and joyful living

  • Resources, journal prompts, and joy break challenges

  • Personal stories, thoughtful critiques, and even our take on pop culture.

  • A blend of heart and strategy, because you deserve both


Whether you’re a leader, a burned-out founder, a team member craving change, or simply someone rethinking how you work, we’re so glad you’re here.


Why We Call It The Bloom

We chose the name The Bloom because joy doesn’t appear out of nowhere. It takes time, intention, and care. It begins beneath the surface, in the unseen work of planting, nourishing, and tending.


As my colleague so beautifully said:


“The newsletter is our way of planting seeds, but the true bloom happens beyond the blog, in the soil of your own life.”


The Bloom represents what emerges when you give yourself (and your workplace) permission to shift. It's all of the beauty unfolds simply because you were brave enough to water it.


We craft each blog post with the hope that it becomes part of that process: A spark. A nudge. A mirror. A tiny act of resistance against burnout and disconnection.


And this isn’t a one way conversation. We’d love to hear what blossoms for you. Share your thoughts in the comments or send us an email. We know people say that, but we truly mean it. We want to hear from you.


You can also connect with us and our work by:



Cheers to Choosing Joy Now!


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